Yoga online offers scalable business revenue, low-cost rent, and increased online presence.
Yoga studios are saturated with regular teachers and substitute teachers on their roll. You dream of building your own yoga studio brand, but that seems out of reach just now. Besides your little town has two yoga studios for every Starbucks and counting. So what is a yoga teacher do? For starters, try thinking outside the brick-and-mortar box. The virtual yoga studio is the sustainable yoga business of the future. Teaching, blogging, marketing, retail, and related yoga businesses from software platforms to podcast consultants, now do their business online. Below are 5 tips to help you get started teaching yoga online.
1. Take your private yoga classes online.
Live video chat streaming makes it easier than ever to reach out to clients that find it difficult to make a class. This is a great option for teachers who have a unique style. Technology such as Skype and Google Hangout makes it possible for you to teach online and keep that personal connection, as you can customize settings to allow two-way visual and audio. There are now dozens of platforms where you can become a virtual yoga instructor; Namastream, YogaVibes, Udemy, and Grokker to name a few.
2. Create a virtual workshop using online studio software.
Begin by designing a signature workshop that reflects what you do best. Hone in on those valuable ideas that offer something new, not the same old, 30-day cleanse again. Workshop ideas that offer a takeaway such as reverse yoga for jetlag, are more likely to appeal. To record your workshop, set up a camcorder in your studio and offer a special price to students attending. Make sure they sign a release and then record away. Don’t worry about any disruptions or background noise, you can always edit and lay a soundtrack later.
3. Produce a signature online class series.
Fixed price, class series based around a theme such as 30-day beginner yoga or intermediate kick your asana boot camp have proven popular with clients. These classes offer a start-to-end date, with payment and curriculum agreed in advance. This is also good for you, as you can create monthly subscription schedules to stabilize your income. If you are planning to broadcast on your own website or youtube, ten minutes is the optimum length. For longer, 20-40 minute classes, it is best to post on a software company with a platform that specializes in yoga.
4. Host a virtual retreat.
Destination yoga can be amazing fun, but the planning can sometimes become a nightmare. Besides many clients may not be able to travel or afford the costs. A virtual yoga retreat will not make you thousands, but it could put you in forefront of an exciting new partnership with yoga teachers and students in far-flung places. The latest teleconferencing technology allows you to operate from several locations. Imagine a virtual yoga retreat, culminating in chanting from three different countries. You might try to test the waters by offering a smaller scaled-down local version for new moms or brides-to-be. They can practice in their homes and with your studio clients from any locale. This will enable you to reach more of the locale market and generate a nice buzz around your work.
5. Start a yoga blog.
A yoga blog is a great way to establish your online presence. A blog isn’t a business, but it is a favorite platform for building one or just sounding off about all things yoga. Yoga celebrity, Tara Stiles, promotes her “simple guide to feeling great” brand with recipes and yoga tips. Roseanne Harvey’s, “It’s All Yoga Baby” on the other hand provides a general commentary of the yoga business and culture with reviews of yoga books, films, and documentaries. Yogipreneur Radio with Racheal Cook on the other hand provides practical tips and advice for building a sustainable yoga business.
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