Here are tips for taking you to be an online yoga instructor. It’s possible, and we will let you know how to do it.
With the way that things are going in the world, practitioners and yoga instructors are moving online. Every yoga studio, yoga instructor, and even yoga teacher training course is shifting to online training and learning. So it makes sense that you do too. But where to begin?
Teaching yoga and meditation online can seem counterintuitive and perhaps even daunting, but I promise it’s not. You just need time, patience, and a few key tools.
We will share with you exactly what we’ve done to build our entire yoga business online. From offering online training a couple of times a year to publishing online yoga classes every week. We even have a membership program that includes workshops and courses on different types of yoga.
Create A Plan
As exciting as it may be, we recommend first slowing down, taking a deep breath, and creating a plan for your yoga career.
What are the types of yoga that you want to teach? Will you offer training courses, be a private yoga instructor that teaches via video call, or upload your classes to an online yoga studio? Or do you want to create a yoga app? Or maybe all of the above!
Will you connect with your students through social media or will you let aggregate sites find an audience for you? Do you want to create a monthly membership program or lead yoga teacher training courses or simply upload weekly yoga classes?
Figure out what kinda yoga instructor you want to be online, where you want your audience to find you, and how you intend to make money. Then do it and do it well.
A GOAL WITHOUT A PLAN IS JUST A WISH
Figure Out Your Digital Tools
While we definitely love having a professional camera and editing software, that’s not at all necessary to make quality yoga videos. In fact, many YouTube channels are made entirely with an iPhone and the iMovie app right on their computers!
However, we recommend you to find editing software that is good enough to create something that looks professional and add text when needed. we recommend Filmora for PC users and iMovie for Mac users. I also recommend getting a tripod, a studio light, and a microphone.
If you want to live stream your classes, then I suggest using Zoom to teach online yoga. Another thing to consider is where you will get your royalty-free yoga music from and how you will use it in your videos or streaming.
While these will certainly have some start-up costs, they will increase the quality of your videos significantly so that your students don’t exit your classes out of annoyance because of poor quality.
Create A Solid Website
Being a good online yoga instructor just like the quality of your yoga videos will really help determine the success of your online business, the quality of your website will help build trust with your students. Creating a WordPress site is best as it allows you to completely customize it as needed. Do a little bit of research on how to do search engine optimization to make yourself discoverable (for free!) and then create something beautiful.
You can easily purchase some WordPress templates that are easy to install, or even use something like Divi builder to customize the site yourself.
Take a look at other yoga teacher homepages to get an idea of what works and how to position your offerings.
If you want to host the yoga videos on your own website behind a paywall, then I suggest looking into something like Uscreen.
One thing that I recommend is to make your website helpful to your students. Provide blog posts that support their yoga practice, offer free downloads on topics like yoga postures, mindfulness, or whatever else you feel you can offer expertise on.
Sharing your knowledge and understanding in the field not only improves the experience of your students but also makes them trust you to sign up for your courses.
It does the work for you even when you’re not online as it will continue to attract new potential customers for months to come.
Grow Your Social Media Audience
We know, social media is an absolute frenzy for attention at the moment but there’s a reason for that: it works. As much as students love improving their yoga practice, they love feeling connected to a community even more.
We really recommend sticking to the community aspect. If you can build a relationship with your audience naturally, then selling your products will also come naturally.
Tools like Later can help you find the most effective hashtags, schedule your posts for the most optimal times, and evaluate your posting efforts. You can also easily use quality filters by download LightRoom presets from an influencer you love to help establish your brand online.
We recommend posting every single day and sharing stories throughout the day. You can just talk into the camera about something that happened to you that day or share what your current practice looks like. The idea is to build a personal connection with your audience rather than sell them your teacher training program
So how is it helpful for your online yoga business?
Because if you want to place ads on social media for your online training or at-home yoga courses, you’ll want to know which audiences to pitch them to. And if you already have a loyal audience ready to go, then you can use the data about your audience to scale up your ads and show them to even more people just like them.
Make Lasting Connections Through Your Newsletter
One of the most important things that you can have as an instructor (besides your instructor certification) is an email list. I recommend collecting emails whenever possible, like for downloadable workbooks or lessons, so that you can keep in touch with your audience and always be top of mind.
But just like with social media, don’t abuse the intimate connections that you’ve made. Instead, provide genuine knowledge and understanding that your audience can benefit from and let the relationship deepen. Then, when you’re ready to announce your teacher training program or newest lessons, they’ll be excited to sign up.
Get Your Classes Online
And the last steps to be an online yoga instructor of course start teaching online! Our favorite platform is YouTube because it gives us the largest audience to work with.
To get started without an audience, though, then you might want to upload your classes to an online yoga studio that basically does all of the marketing for you.
It’s important to note that yoga insurance does not always cover online classes unless they are taught life, so be sure to include a disclaimer in your videos. If you choose to strictly teach live-streaming yoga classes, then invest in yoga studio software to help you with scheduling, booking, and accepting payments.
Teaching online is the best part of a career as a yoga instructor, so we are excited to share it with you too.
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